Real time light planning in 3D

Comprehensive planning using photorealistic visualization enables easy and innovative access to new customers. Planning can be done three-dimensionally or by uploading the entire room and supporting the customer to that he receives a very realistic exposure of the planning result without experience with stored products.

Thanks to the technology leading backend, Oroox is also able to effect the complex and data intensive calculation of light on a web browser at a pleasant speed and highest quality.

Your Advantages

Set innovation

Innovation means advantage. The solution offers an increase in the degree of innovation by providing more complex products at the same time.

Always open

Customers buy day and night, because the Internet is always open. The offer is always up to date, continuously adapted and expanded.

Increase customer satisfaction

The service orientation is changing the business model towards a customer-oriented form of value creation. This increases customer satisfaction.

Business process

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Design your product

The end customer can plan the design of his lighting system directly in the browser. Different possibilities are presented to the user. 

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Check feasibility


With the help of an integrated rule engine, an immediate feasibility check is carried out. If there is a conflict, a warning message is displayed. Proposals for improvement and alternatives can be suggested. 

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Calculate conditions


A very precise price calculation is made depending on all relevant factors such as material costs, availability, adaptation requests and many more.

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Order product


The Guided Selling process effectively supports the ordering of products.

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Manufacturing the product


Production can be started directly via interfaces to various databases by automatic generation of the machine code. 

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Deliver product

After production, the product is packed and shipped to the customer. 

Further information

Think Tank Light design

Differentiation from competitors is becoming increasingly important. Oroox offers extensive opportunities to position yourself as an innovation leader in the lighting industry.

See Light design

Further Case studies

Learn more about the practical use of Oroox and the digitization of other industries.

See Case studies

Think Tank

Our collection of thoughts and ideas about the use of Oroox.

See Think Tank

Design your own light with Oroox

Put your company in the spotlight