Servitization with Oroox
Product-service combinations are extremely important for companies today. An increasing percentage of revenue is generated with services. The transformation from a product or technology manufacturer to a service provider is complex and corresponds to a business transformation.
instead of products
The change of a company away from selling a product alone to a combined offer of product and service is nowadays indispensable. This combination has a higher benefit for all participants than the physical product alone.
instead of output
Only those providers who understand the customer needs around the product even better can optimize their entire service package with the service approach. This leads to a distinct differentiation from market competitors.
instead of transaction
A high-quality product alone is no longer sufficient to guarantee secure sales. The relationship and interaction with their suppliers, dealers and producers is getting more and more important for the customers.
instead of focus of product
The focus is on the customer. Successful customer centricity can create a long-term customer relationship. As a result, the customer identifies with the company permanently through various channels.
Backwards from the customer
instead of forward from the product
The relationship with customers is often more important than the product itself. Companies which hold on just to products and infrastructure will sooner or later be overtaken by competitors that make customer relationships the core of their business model.
Create customer value
The differentiation of companies purely through their products is becoming more and more difficult. The personalization and individualization of services are the new central value creation strategies.